From business to buttons. Designing for effect. Malmo june 11-12 2009

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Article with Matt Jones on personal informatics

In an Johnny Holland magazine article, speaker Matt Jones from Dopplr.com, gives us a sample of his forthcoming presentation at From Business to Buttons in an article where four P:s are in focus. Last year, Matt Jones talked about the three P:s in creating ”personal informatics” at Web2.0 Expo in San Francisco:

”Polite, Pertinent, and...Pretty...” (Have a closer look at these three P:s at slideshare.)

Now that Matt Jones adds ”Persuasive” to the list he says that the four P:s form a powerful quartet when designing for changing behavior.

So, how do you incopororate persuasive design in the representation of personal informatics?

There are many, but important nuances to take into consideration, says Jones. The nuances of how you deliver feedback can produce different persuasive outcomes. He shares one example from Dopplr, where users after a month of no travel is met with the simple message ’we envy you’ from Dopplr.

Another example is the now rather famous Personal Annual Report, where the users’ data over a full year is presented both to the users’ personal network and the Dopplr community.

Read the full article here!